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How Should an Entrepreneur Deal with Competition

Most often than not, when someone has an idea regarding a new project or new invention, they are stuck under the belief that it is a groundbreaking idea. But, when they start to pursue that idea, carry out some market research, they get a reality check of what is what. When they begin to go deep into their idea, they realize that their idea exists, probably in some other form, but it does exist. There starts the race. The biggest mistake an entrepreneur can possibly make is to dismiss competition. Business owners, especially the ones with small ...
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What is in the Name of Your Brand

Whenever we wish to start something new or are planning to start a new venture, we most accurately need to know what the stakes are. This is because, to start a new business, or launch a new product or even expand your current business, there is a lot of investment that goes into it, not only money-wise but also in terms of resources and time. The advantages and disadvantages of each step have to be measured properly in order to achieve success. Most often we tend to forget to pay attention to the most important things, just like the name of an ...
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Life with a Low Credit Score

There are many things to keep in mind when it comes to personal finance. One thing that is very important is being aware of your credit score at all times. If you have a high credit score, it will make it much easier for you to do things when it comes to finances. For example, it will make it much easier to obtain loans with decent interest rates and to make large purchases, such as the purchase of a car or a house. However, if you have gotten into a bad situation where your credit score is low, this does not mean that there is no coming back. Not ...
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How to Prepare Quantitative Ability for MBA Entrances

Why did out high school teachers insist on us concentrating on out math all the time? Well, because most of the concepts are used later on in life, in major professions. For all those MBA aspirants, whether you are preparing for GMAT or for CAT. With the entrance test date coming close, it is time to revise your quantitative ability sections for the test. Here’s a MASTER ARTICLE that will help you out with all topics that you might what to check once before you move on to the next section of Verbal Ability or Logical Reasoning, something ...
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How to Make Exit Pop-Ups More Interesting

There is nothing new about the concept of conversion rate optimization. But, if you search the internet, you will end up noticing that there are so many websites that are begging for optimization. It is pretty obvious that conversion rate optimization is not being used by websites to the full capacity. On the other hand, the small businesses and startups with websites tend to have the power to boost the number of subscriptions, email sign ups and sales. One of the most underrate conversion rate optimization tool is exit intent pop-up. In very simple ...
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Cheap Marketing Tips for Startups and Small Businesses

Young entrepreneurs, with their dreams of starting something new, something of their own, it is often difficult to manage the costs, with such huge capitals involved. During the initial stages, establishing a brand image in the market is a tough task, especially if the startups aren’t finding proper funding for their business. To get noticed by investors, media and the market, they need some cheap marketing strategies to be able to increase their reach. So, if you too are struggling with this problem of marketing, you could follow the tips and ...
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Business branding

Why is Employer Branding Crucial for a Company’s Success

Do you know what the most crucial aspect of any company’s strategy is? Employer brand – proper employer branding helps the company to hire betters employees, help them stay and improves costs associated with marketing. These days, organizations are deeply investing in employer branding, because in and all it improves productivity. If you still have any doubts regarding employer branding, you can read the following article to learn its importance in the current industry. Re along to find out more: (1) Every company needs employees who remain ...
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5 Benefits of Starting a Business Overseas

The generation now is of budding entrepreneurs having innovative and creative ideas to turn them into sustainable business models. Not only startups but existing businesses look beyond the domestic market to expand in overseas territories so as to reap the benefits of globalization and cross border trade. Starting a business overseas not only offers huge potential to make profits but also makes your business more innovative by utilizing the human resources and diversity that one gets from it. This has benefits like gaining from incentives and subsidies ...
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