Last In Line, First To Buy?


We may not want to believe it but a current study indicates that people with last names that start with the letters from the last part of the alphabet are more likely to jump on the bandwagon and buy something first ?before they’re all gone? than people with names that start with letters that come from the beginning of the alphabet.

The recent study that was co-authored by Kurt Carlson, assistant professor of marketing at Georgetown University’s McDonough School of Business found that children with last names from the last part of the alphabet, for example, Wilson or Zimmerman are more likely to grow up into adults who are compelled to buy early.

The reason, it is surmised, is the long-held practice of teachers to line the students up according to the alphabet, thereby always making the A’s first and the W’s, Z’s and so forth always last.

Interesting and when you think about it, it just may be right.

Read more at ?The Last Name Effect?.


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