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content

How visual content has become a powerful marketing tool!

Remember how when were kids we’d always pick the book with illustrations? Well say hello to exploiting that mentality! Visual content has become a very powerful tool indeed because it feeds on the very basic idea of pleasing the eyes. Adding visual aids to content has been known to increase its effectiveness. Images, videos and other colorful tools definitely tend to have a more lasting impact on the brain. Interestingly, other forms of visual content aside, images alone can be very powerful tools. For example, it was found that people are more ...
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wordpress

Top 5 WordPress Plugins You Cannot Do Without

Plugins are what make WordPress really effective and user-friendly. They make it possible for you to come up with a website that you can later on change or alter however you want. No WordPress sites are totally the same, of course. There are plugins I’m using right now that you may not consider using for your site. A shopping cart could be what you need, while a YouTube gallery might be what’s missing in my site. You may also want to have some pricing tables, while I may just need an events calendar. While all sites differ in so many ways, ...
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Brand building

Top Methods of Strategic Brand Building

First of all, you must know that what is the meaning of brand building? It means that you establish your name and brand. This is done in such a manner that each time a product or tag line is thought of, your name is the first one to pop into the mind. Thus, as evident, brand building is not only an art, but also a science since it is based on certain principles that need to be followed strictly. Also, it is different for each company since the aim is to be as unique as possible. It is very important to have a great strategic brand building because ...
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idea

Top 5 Content Marketing Mistakes

Before getting into common content marketing mistakes, it is important for us to understand what exactly content marketing is. It is along similar lines of normal marketing techniques. The Internet is a storehouse of information. There is unlimited content on Google on any given topic. But how can you make the content on your blog or web page stand out? This is where content marketing strategies step in. It wouldn’t be wrong to say that content marketing is the art of communicating with your audience without selling. Contrary to general assumptions, ...
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entrepreneur

How Should an Entrepreneur Deal with Competition

Most often than not, when someone has an idea regarding a new project or new invention, they are stuck under the belief that it is a groundbreaking idea. But, when they start to pursue that idea, carry out some market research, they get a reality check of what is what. When they begin to go deep into their idea, they realize that their idea exists, probably in some other form, but it does exist. There starts the race. The biggest mistake an entrepreneur can possibly make is to dismiss competition. Business owners, especially the ones with small ...
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business

What is in the Name of Your Brand

Whenever we wish to start something new or are planning to start a new venture, we most accurately need to know what the stakes are. This is because, to start a new business, or launch a new product or even expand your current business, there is a lot of investment that goes into it, not only money-wise but also in terms of resources and time. The advantages and disadvantages of each step have to be measured properly in order to achieve success. Most often we tend to forget to pay attention to the most important things, just like the name of an ...
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business

How to Make Exit Pop-Ups More Interesting

There is nothing new about the concept of conversion rate optimization. But, if you search the internet, you will end up noticing that there are so many websites that are begging for optimization. It is pretty obvious that conversion rate optimization is not being used by websites to the full capacity. On the other hand, the small businesses and startups with websites tend to have the power to boost the number of subscriptions, email sign ups and sales. One of the most underrate conversion rate optimization tool is exit intent pop-up. In very simple ...
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Business

Cheap Marketing Tips for Startups and Small Businesses

Young entrepreneurs, with their dreams of starting something new, something of their own, it is often difficult to manage the costs, with such huge capitals involved. During the initial stages, establishing a brand image in the market is a tough task, especially if the startups aren’t finding proper funding for their business. To get noticed by investors, media and the market, they need some cheap marketing strategies to be able to increase their reach. So, if you too are struggling with this problem of marketing, you could follow the tips and ...
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