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freelancer

Insurance for Freelancers

“20 to 30 per cent of the working-age population in the United States and the European Union engage in independent work.” – Independent work: Choice, Necessity, and the Gig Economy, McKinsey Global Institute, 2016. It is estimated that 34% of the population in the US are working as freelancers. With many companies looking to hire skilled individuals on a contract basis from app development to content writing, freelancing is quickly becoming a lucrative career option for many young workers. This brings to the fore the importance of benefits ...
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Working capital

Five Tips for Managing Working Capital

Introduction: When it comes to business, it can be of any size. The management of the business is the key to growth. The way a businessman envisions his/her success and then takes necessary steps to translate the same is what matters at the end of the day. Because it is this which will take the business into newer avenues of success. In this process, the one big factor which makes such translation possible is the working capital. The working capital is crucial while carrying on your business. Before beginning to know the management of working capital, ...
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Webinar

Benefits of Organising a Webinar at your Office

I am sure that all of you must have heard of a seminar. It is primarily a gathering where there are guest lecturers and people who are of a certain level of expertise in the field that address a crowd. This is one of the most common things in a lot of offices. The main of a seminar is to let the employees know more about their sector of work so that they too are able to improve themselves. A similar thing is a webinar. In the simplest of terms, a webinar refers to a seminar that is held online and people can gain access to it without having to ...
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Work culture

Factors that Affect Creativity in Business

Creativity is one of the most important things in business. This is so because it implies out of the box thinking. People are already used to certain products and a set pattern of work that they encounter. This is why your aim is to be able to get the attention of the masses if you really want to sell and set yourself s an example and bench mark for other. The moment you are able to think of something different from the others, people will be interested in knowing more about you and trying out your services and products. With this simple trick ...
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Business analyst

Factors that Make you a Good Business Analyst

The moment you hear the term business analyst, you often tend to think of someone who simply analyses the opportunities and threats that lie ahead for a company. However, this is totally a myth. Just like a teacher does more work than just teaching within a classroom setting in the school, the same can be said for the business analyst. The role of a business analyst is actually to provide guidance to not just the company but also the stakeholders and investors. It is nothing less than an all round work for the business or company that he is associated ...
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content

How visual content has become a powerful marketing tool!

Remember how when were kids we’d always pick the book with illustrations? Well say hello to exploiting that mentality! Visual content has become a very powerful tool indeed because it feeds on the very basic idea of pleasing the eyes. Adding visual aids to content has been known to increase its effectiveness. Images, videos and other colorful tools definitely tend to have a more lasting impact on the brain. Interestingly, other forms of visual content aside, images alone can be very powerful tools. For example, it was found that people are more ...
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wordpress

Top 5 WordPress Plugins You Cannot Do Without

Plugins are what make WordPress really effective and user-friendly. They make it possible for you to come up with a website that you can later on change or alter however you want. No WordPress sites are totally the same, of course. There are plugins I’m using right now that you may not consider using for your site. A shopping cart could be what you need, while a YouTube gallery might be what’s missing in my site. You may also want to have some pricing tables, while I may just need an events calendar. While all sites differ in so many ways, ...
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Brand building

Top Methods of Strategic Brand Building

First of all, you must know that what is the meaning of brand building? It means that you establish your name and brand. This is done in such a manner that each time a product or tag line is thought of, your name is the first one to pop into the mind. Thus, as evident, brand building is not only an art, but also a science since it is based on certain principles that need to be followed strictly. Also, it is different for each company since the aim is to be as unique as possible. It is very important to have a great strategic brand building because ...
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