List/Grid Author Archives: Michelle

content

How visual content has become a powerful marketing tool!

Remember how when were kids we’d always pick the book with illustrations? Well say hello to exploiting that mentality! Visual content has become a very powerful tool indeed because it feeds on the very basic idea of pleasing the eyes. Adding visual aids to content has been known to increase its effectiveness. Images, videos and other colorful tools definitely tend to have a more lasting impact on the brain. Interestingly, other forms of visual content aside, images alone can be very powerful tools. For example, it was found that people are more ...
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wordpress

Top 5 WordPress Plugins You Cannot Do Without

Plugins are what make WordPress really effective and user-friendly. They make it possible for you to come up with a website that you can later on change or alter however you want. No WordPress sites are totally the same, of course. There are plugins I’m using right now that you may not consider using for your site. A shopping cart could be what you need, while a YouTube gallery might be what’s missing in my site. You may also want to have some pricing tables, while I may just need an events calendar. While all sites differ in so many ways, ...
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Brand building

Top Methods of Strategic Brand Building

First of all, you must know that what is the meaning of brand building? It means that you establish your name and brand. This is done in such a manner that each time a product or tag line is thought of, your name is the first one to pop into the mind. Thus, as evident, brand building is not only an art, but also a science since it is based on certain principles that need to be followed strictly. Also, it is different for each company since the aim is to be as unique as possible. It is very important to have a great strategic brand building because ...
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idea

Top 5 Content Marketing Mistakes

Before getting into common content marketing mistakes, it is important for us to understand what exactly content marketing is. It is along similar lines of normal marketing techniques. The Internet is a storehouse of information. There is unlimited content on Google on any given topic. But how can you make the content on your blog or web page stand out? This is where content marketing strategies step in. It wouldn’t be wrong to say that content marketing is the art of communicating with your audience without selling. Contrary to general assumptions, ...
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Fashion brand

Why Most Indian Fashion Brands Fail

The biggest reason why most Indian fashion brands fail overseas is that they are unable to produce products that meet the tastes of a heterogeneous population. While it is seen that the Indian masses adore certain top Indian brands and flock to make purchases, it must be noted that the collection of some of these top players in suited only to a certain section of potential buyers. A good strategy to diversify into other countries would be to come up with designs that meet the requirements of target countries. Indian designers must look beyond the ...
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Setapp icon

Setapp Review – One Store to Rule Them All

There are tons of new and unique apps individual users can download to Macs and iPads to increase productivity, accessibility, entertainment level, among so many other things. The downsides to downloading dozens of apps are the hefty monthly subscription fees that are sure to add up. This is where Setapp steps in. Instead of paying fees to individual apps, Setapp offers a compilation of Mac apps for a single monthly subscription fee. Sounds too good to be true? Go on and read this review to find out whether Setapp could work for you: How Setapp ...
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entrepreneur

How Should an Entrepreneur Deal with Competition

Most often than not, when someone has an idea regarding a new project or new invention, they are stuck under the belief that it is a groundbreaking idea. But, when they start to pursue that idea, carry out some market research, they get a reality check of what is what. When they begin to go deep into their idea, they realize that their idea exists, probably in some other form, but it does exist. There starts the race. The biggest mistake an entrepreneur can possibly make is to dismiss competition. Business owners, especially the ones with small ...
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business

What is in the Name of Your Brand

Whenever we wish to start something new or are planning to start a new venture, we most accurately need to know what the stakes are. This is because, to start a new business, or launch a new product or even expand your current business, there is a lot of investment that goes into it, not only money-wise but also in terms of resources and time. The advantages and disadvantages of each step have to be measured properly in order to achieve success. Most often we tend to forget to pay attention to the most important things, just like the name of an ...
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