List/Grid Author Archives: Michelle

Fashion brand

Why Most Indian Fashion Brands Fail

The biggest reason why most Indian fashion brands fail overseas is that they are unable to produce products that meet the tastes of a heterogeneous population. While it is seen that the Indian masses adore certain top Indian brands and flock to make purchases, it must be noted that the collection of some of these top players in suited only to a certain section of potential buyers. A good strategy to diversify into other countries would be to come up with designs that meet the requirements of target countries. Indian designers must look beyond the ...
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Setapp icon

Setapp Review – One Store to Rule Them All

There are tons of new and unique apps individual users can download to Macs and iPads to increase productivity, accessibility, entertainment level, among so many other things. The downsides to downloading dozens of apps are the hefty monthly subscription fees that are sure to add up. This is where Setapp steps in. Instead of paying fees to individual apps, Setapp offers a compilation of Mac apps for a single monthly subscription fee. Sounds too good to be true? Go on and read this review to find out whether Setapp could work for you: How Setapp ...
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entrepreneur

How Should an Entrepreneur Deal with Competition

Most often than not, when someone has an idea regarding a new project or new invention, they are stuck under the belief that it is a groundbreaking idea. But, when they start to pursue that idea, carry out some market research, they get a reality check of what is what. When they begin to go deep into their idea, they realize that their idea exists, probably in some other form, but it does exist. There starts the race. The biggest mistake an entrepreneur can possibly make is to dismiss competition. Business owners, especially the ones with small ...
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business

What is in the Name of Your Brand

Whenever we wish to start something new or are planning to start a new venture, we most accurately need to know what the stakes are. This is because, to start a new business, or launch a new product or even expand your current business, there is a lot of investment that goes into it, not only money-wise but also in terms of resources and time. The advantages and disadvantages of each step have to be measured properly in order to achieve success. Most often we tend to forget to pay attention to the most important things, just like the name of an ...
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test

How to Prepare Quantitative Ability for MBA Entrances

Why did out high school teachers insist on us concentrating on out math all the time? Well, because most of the concepts are used later on in life, in major professions. For all those MBA aspirants, whether you are preparing for GMAT or for CAT. With the entrance test date coming close, it is time to revise your quantitative ability sections for the test. Here’s a MASTER ARTICLE that will help you out with all topics that you might what to check once before you move on to the next section of Verbal Ability or Logical Reasoning, something ...
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business

How to Make Exit Pop-Ups More Interesting

There is nothing new about the concept of conversion rate optimization. But, if you search the internet, you will end up noticing that there are so many websites that are begging for optimization. It is pretty obvious that conversion rate optimization is not being used by websites to the full capacity. On the other hand, the small businesses and startups with websites tend to have the power to boost the number of subscriptions, email sign ups and sales. One of the most underrate conversion rate optimization tool is exit intent pop-up. In very simple ...
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Business

Cheap Marketing Tips for Startups and Small Businesses

Young entrepreneurs, with their dreams of starting something new, something of their own, it is often difficult to manage the costs, with such huge capitals involved. During the initial stages, establishing a brand image in the market is a tough task, especially if the startups aren’t finding proper funding for their business. To get noticed by investors, media and the market, they need some cheap marketing strategies to be able to increase their reach. So, if you too are struggling with this problem of marketing, you could follow the tips and ...
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Business branding

Why is Employer Branding Crucial for a Company’s Success

Do you know what the most crucial aspect of any company’s strategy is? Employer brand – proper employer branding helps the company to hire betters employees, help them stay and improves costs associated with marketing. These days, organizations are deeply investing in employer branding, because in and all it improves productivity. If you still have any doubts regarding employer branding, you can read the following article to learn its importance in the current industry. Re along to find out more: (1) Every company needs employees who remain ...
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